Last week saw the start of the 88th Geneva International Motor Show, probably one of the world’s most glamorous motor shows. One car, in particular, caught the headlines, with its private launch ahead of the motor show at La Reserve, Geneva. If you were lucky enough to be at this prestigious event you may have noticed one of our 10-metre cubes, hosting the Geneva premier of the new Apollo IE supercar an impressive V12 engine 62 mph in 2.7 seconds and tops out at 208 mph.

“Evolution Dome provided excellent service throughout our launch event”. – Norman Choi

The $2.8 million car has caused a viral storm on social media, with the unveiling video watched by more than 5 million people in the first 24 hrs alone. Our temporary inflatable structures have been used to show off many cars in the past at trade shows and events, from family saloons to F1 race cars.

The Evolution Dome range of inflatable structures makes setting up this kind of pop-up event quick and easy without the long build times of traditional structures. Due to these event structures being a blank canvas whilst maintaining a futuristic look, they are a great choice to showcase a wide variety of products or host large conferences. All of our inflatable structures can be used indoors or outside, making new spaces within an existing venue or dividing an area, with inflatable walls or making break-out areas with our meeting pods. Other than the speed of installation and de-rig, and ease of use, these structures look fantastic when lit especially at night, when they really are an impressive sight.