With clear skies, the beautiful summer heat and a wealth of equipment on display, we had a great week with our clients, GAP Hire Solutions, at Plantworx 2023 – the UK’s only live demo construction equipment and technology event.

Our 12m inflatable cube was onsite at the East of England Arena and Events Centre from June 13 -15, 2023. During the event, the structure was used by GAP Hire Solutions to host a range of equipment from its 10 divisions, along with its latest innovations in IT, sustainability, health, safety and recruitment.

Alison Robinson, Internal Sales & Marketing Manager at GAP Hire Solutions, explains, “The structure really made us stand out at the event. The fact that we could brand the outside was fantastic! With a nice high roof and the ability to install air conditioning, it was a great space! Ash himself was super helpful and very easy to deal with.”

The structure featured a full print branded cover, dawning the company’s blue and red branding, with bold lightning graphics to draw in attendee attention. Alongside the custom branding, the structure included flooring, glass door and air conditioning to maintain attendee and staff comfort during the event. 

Our director, Ash Austin, said, “No matter the event type, the behaviour and interest of attendees is very visually inspired, which is why we’re always looking for ways to help our clients stand out at their events. However, retaining interest is just as vital. Our structures are designed to create comfortable spaces to make stands as inviting as possible, giving the client the opportunity to maximise their time with attendees”