As part of Jameson Whiskey’s most recent activation tour, our official New Zealand supplier, Air Space Structures, provided our 14m inflatable dome for the three-stop “In The Round” campaign, making stops at Rhythm & Vines Festival held in Waiohika Estate vineyard, Gisborne, New Zealand and twice for Australia’s St Jerome’s Laneway Festival in Sydney.

Australian brand agency Monster Children capitalised on the particular characteristics of our air-supported structure, illuminating the interior with a 360° projection on the white fabric ceiling and LED luminaires placed inside the supporting beams, making them invisible from the floor and creating a unique lighting effect.

The activation brought festival goers together to enjoy the good vibes and curated light projections, with the experience, brought together by the lineup of DJ sets from local artists.

Martin Avard, director of Air Space, said, “It’s always great to see the creative ways that clients use the domes. The lighting show produced is a great example of how the structure’s strengths can be used to build unforgettable experiences for attendees. We’re looking forward to providing a larger dome for next year’s festival activations.”

Our director, Ash Austin, added, “Our inflatable domes not only improve the experience for attendees but also our clients with large projects where timing is vital to success. The structures are quick to transport and install, making for seamless planning and delivery, no matter the distance.”