CASE STUDY – In The Round – New Zeland and Australia
- Location: Rhythm & Vines Festival, Waiohika Estate Vineyard, Gisborne, New Zealand and St Jerome's Laneway Festival in Melbourne & Sydney, Australia.
- Duration: 3 days
- Event Type: Music Festival/Brand Activation
- Structure Used: 14m dome
- Time to Install: 3 hours
Client Brief
Our New Zealand partner, Airspace, was approached by the Australian brand agency Monster Children, to provide an inflatable dome that could be transformed into a 360° bar as part of Jameson Whiskey’s “In the Round” campaign.
Objective
Due to the proximity of the events, quick installation/de-rig times and flexibility for shipping between New Zealand & Australia were vital for the success of the activation. Air Space worked closely with the client and the local council for each event.
The Results
Using the inflatable structure was a success for both the event and the client, and marked the start of a great relationship between all parties involved.
