CASE STUDY – Marketing – Would Cup to Asda

  • Location: Multiple 7 day Tour
  • Duration: 7 days
  • Event Type: Pop Up Activation
  • Structure Used: 6m Dome with Branded Cover
  • Time to Install: 60 Minutes

Client Brief

Hyphen the Events and experiential agency required a quick-to-install, Pop up structure that was branded for a 7-date tour.



The campaign was to invite shoppers to immerse themselves in an experience inside the Pop Up Structure and get excited about the 2023 World Cup and where they could sample drinks and snacks provided by brand partners Pepsi, Doritos, Heineken, and Optimum Nutrition.

The Results

Experiential brand activations never fail to make the best use of our branding options. Hyphen’s use of our dome was not only a fun way to grab the attention of Asda’s customers, but it also served several practical uses. The insulation, sound management, and speedy deployment helped limit outside distractions and maximize quality time spent with visitors.”

Nicola French – Hyphen “The response to this multi-part activation has been fantastic, customers expressed their delight in Asda offering something different and fun for all the family, they enjoyed sampling products and commented on how impactful the activity was – spotting the football dome from the moment they entered the car park! This positive response is substantiated by the results, with c.11,000 samples being served to Asda customers across the 7 days of activity.”

Want to know how Evolution Dome structures can aid your next event? For more information on prices and availability, contact Evolution Dome on 01487 640640 or email

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