TomTom Case Study

Case Study | TomTom UK uses bespoke printed cover for summer outdoor events | Product: 10m Dome & Fully Printed Cover

Client - TomTom UK TomTom are market leaders in navigation and mapping products. They manufacture many different products including satellite navigation and GPS watches.

The Brief:

TomTom UK have worked with Evolution Dome on outdoor festivals for the last 3 years or so. Each summer they would require a 10m dome for several festivals to demonstrate their products. Branding in the form of Dacron stickers was supplied at each event.

TomTom approached Evolution Dome again in the run up to summer 2016, again requesting the 10m dome with Dacron branding. They required an eye-catching structure with their logo and branding splashed across it, to make it easy for visitors to find.

The Solution:

Due to TomTom being a regular customer and using the same structure for each event, the team at Evolution Dome suggested having a printed cover made. The printed cover is a great option for those wanted a full print structure, without the costs of purchasing a structure outright. Covers are placed onto the Evolution Dome hire range and give the illusion of the structure itself being printed. They provide the client with a huge area to work with in terms of design and branding. Structure covers have a quick 6 week turnaround and can be used multiple times.

The Result:

The structure and cover were used across several events, including Goodwood Festival. The printed cover was a huge success, providing a huge canvas for branding, making the inflatable dome stand out even more than before. TomTom were happy with the results and the cover was the best and most cost effective option for multiple uses and events.

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